Crytek, the company behind top tier game engines and middling
FPS games with superlative visuals is going free to play in a big
way. Already at the forefront of melding AAA and F2P with Warface, they’re now
committed to the new business model long term. Another part of that
push is the company’s GFace platform.
“We decided five or six years ago that we want to marry the
quality of triple-A games with the business model of free-to-play,”
according to Crytek CEO Cevat Yerli says. “And at that time, we decided some
other games, in some of our other studios, would head in this direction. But we
kept pushing the quality bar higher on our console business, which is the main
dominating business for the Western world, but we are observing, plainly – and
we see this already with Warface - that the free-to-play
market is on the rise. I think over the next two to three years, free-to-play
is going to rival retail with quality games like Warface.”
Source Venture Beat
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