Sony is still all in with the PS3, despite some recent setbacks
and the rumor cycle going at full speed regarding its successor. “PS3, in its
sixth year, I think it still has a long life. And here we’re not in the stage
where we are losing money in the hardware any more,” Sony
CFO Masaru Kato told shareholders.
”So again, there are discussions about
the next platform, I cannot dwell on that at all at the moment. But in any
case, we have a lot of business in PS3.”
But the PS3 is almost a bright spot compared to the
company’s portable console, which is struggling to break the 3 million
barrier. The panacea is better marketing and more games. Sony also sounds like
it’s considering a price cut.
“Now one thing clear for us that in terms of profitability, we
have to do a better job in promoting the PlayStation Vita mobile
product,” Kato said. “How do we do that? Well, gaming business software is the
name of the game. So as a fundamental measure, we are putting all – a lot of
resources, not just first party, but also asking third parties to put out more
attractive software.”
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